BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 761	1.9%	45.1%	-2.2	830 595	2.6%	77.1%	-1.4	6.9%
MoM	7 614	-11.3%	49.3%	-2.4	3 487 869	-10.8%	79.4%	-1.5	-7.0%
YTD	17 143	-29.4%	50.1%	-4.4	7 857 392	-27.6%	79.9%	-2	-23.1%
MAT	99 257	-16.4%	51.6%	-3.3	46 719 264	-3.3%	80.9%	0.3	-11.1%
KAPSIKAM
WoW	17 721	6.6%	2.5%	-0.3	7 025 735	5.3%	2.6%	-0.3	17.6%
MoM	68 629	-14.3%	2.8%	-0.2	27 439 150	-13.5%	2.8%	-0.1	-8.5%
YTD	158 805	-23.9%	2.8%	0	63 194 745	-26.4%	2.9%	-0.2	-24.6%
MAT	994 587	-4.7%	2.7%	0.1	402 791 242	-5.9%	2.8%	-0.1	-8.7%
MILDRONATE
WoW	59 742	21.3%	13.5%	0.4	41 964 432	20.6%	13.5%	0.1	24.8%
MoM	212 817	-6.1%	13.6%	0.1	150 902 087	-6.4%	13.7%	-0.1	-4.8%
YTD	474 041	-56.6%	9.6%	-4.5	336 370 365	-34.2%	11.3%	-1.3	-36.3%
MAT	3 784 762	-24.6%	12.2%	-1.9	2 531 502 492	22.1%	13.6%	1.9	-12.9%
SULFARGIN
WoW	2 343	8.9%	0.7%	0	1 267 155	7.1%	1.0%	0	10.7%
MoM	8 197	-9.7%	0.7%	0	4 495 052	-8.9%	1.0%	0	-7.6%
YTD	18 541	-39.0%	0.7%	-0.2	10 112 909	-31.7%	1.0%	-0.3	-18.1%
MAT	131 875	-20.4%	0.8%	-0.1	70 463 175	-13.1%	1.1%	-0.1	-10.2%
VIPROSAL
WoW	15 857	14.8%	2.2%	0	5 859 191	15.1%	2.1%	0	17.5%
MoM	57 732	-9.9%	2.2%	0	21 192 564	-11.0%	2.1%	0	-8.7%
YTD	130 871	-52.4%	2.2%	-1.2	48 352 987	-55.9%	2.1%	-1.6	-25.6%
MAT	994 043	-24.6%	2.6%	-0.5	394 767 100	-21.6%	2.6%	-0.7	-9.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	17 143	-29.4%	50.1%	-4.4	7 857 392	-27.6%	79.9%	-2	-23.1%
KAPSIKAM	158 805	-23.9%	2.8%	0	63 194 745	-26.4%	2.9%	-0.2	-24.6%
MILDRONATE	474 041	-56.6%	9.6%	-4.5	336 370 365	-34.2%	11.3%	-1.3	-36.3%
SULFARGIN	18 541	-39.0%	0.7%	-0.2	10 112 909	-31.7%	1.0%	-0.3	-18.1%
VIPROSAL	130 871	-52.4%	2.2%	-1.2	48 352 987	-55.9%	2.1%	-1.6	-25.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	99 257	-16.4%	51.6%	-3.3	46 719 264	-3.3%	80.9%	0.3	-11.1%
KAPSIKAM	994 587	-4.7%	2.7%	0.1	402 791 242	-5.9%	2.8%	-0.1	-8.7%
MILDRONATE	3 784 762	-24.6%	12.2%	-1.9	2 531 502 492	22.1%	13.6%	1.9	-12.9%
SULFARGIN	131 875	-20.4%	0.8%	-0.1	70 463 175	-13.1%	1.1%	-0.1	-10.2%
VIPROSAL	994 043	-24.6%	2.6%	-0.5	394 767 100	-21.6%	2.6%	-0.7	-9.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 761	1.9%	45.1%	-2.2	830 595	2.6%	77.1%	-1.4	6.9%
KAPSIKAM	17 721	6.6%	2.5%	-0.3	7 025 735	5.3%	2.6%	-0.3	17.6%
MILDRONATE	59 742	21.3%	13.5%	0.4	41 964 432	20.6%	13.5%	0.1	24.8%
SULFARGIN	2 343	8.9%	0.7%	0	1 267 155	7.1%	1.0%	0	10.7%
VIPROSAL	15 857	14.8%	2.2%	0	5 859 191	15.1%	2.1%	0	17.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	7 614	-11.3%	49.3%	-2.4	3 487 869	-10.8%	79.4%	-1.5	-7.0%
KAPSIKAM	68 629	-14.3%	2.8%	-0.2	27 439 150	-13.5%	2.8%	-0.1	-8.5%
MILDRONATE	212 817	-6.1%	13.6%	0.1	150 902 087	-6.4%	13.7%	-0.1	-4.8%
SULFARGIN	8 197	-9.7%	0.7%	0	4 495 052	-8.9%	1.0%	0	-7.6%
VIPROSAL	57 732	-9.9%	2.2%	0	21 192 564	-11.0%	2.1%	0	-8.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца